SEO

What does SEO Optimization mean?

SEO

What does SEO Optimization mean?

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On-Site SEO

By using the terms “On-Site SEO” or “On-Page SEO” we refer to the optimization processes in the structure, content, and technical characteristics of a website, always based on the instructions and guidelines set by Google, so that it is user-friendly and easily indexable and discoverable in all search engines, such as Google, Yandex, Bing, DuckDuckGo, etc.

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Off-Site SEO

The term “Off-Site SEO” or “Off-Page SEO” refers to the actions of building external links (backlinks and mentions) to a website, in order to rank it higher in the organic (physical-non-advertising) results in search engines such as Google, Yandex, Bing, DuckDuckGo, etc.

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Back-Links

In a few words, the term “backlink” refers to the links that lead from one website to another.

seo services iZimedia

SEO or Search Engine Optimization is the key to establishing your business. So, what is SEO? The term SEO stands for “Search Engine Optimization”. It is the process of attracting traffic through “organic” or “free” search results in search engines, such as Google, Yandex, Bing, Baidu, and various other lesser-known ones.

The main purpose of SEO is to strengthen the brand and the recognition of your business and to attract a larger consumer audience without exorbitant advertising costs.

The difference between SEO and paid ads is qualitative. In paid ads, such as Google Ads, you only have an ephemeral reach, since the rule of “as long as you pay, you continue to show up” exists. On the other hand, SEO slowly and steadily strengthens your company and brand. In this way, you significantly reduce the costs of advertising, the well-known CPC (cost per click), since Google will promote your website to a larger audience.

To have consistency and success, you always need the right combination: Google Ads, Facebook, LinkedIn, that is, all the paid ads and at the same time the right SEO. This can guarantee that you have the best results.

At iZi Media, we can be proud that three of the key members of our team will give their best and will bring perfect results in the field of SEO. Emmanouil as an expert in On-Site and Panagiotis with Evaneta in Off-site SEO. Do not hesitate to contact us for further details!

 

iZi Media Group can promise that your business quickly becomes a Google First Page Result. Our promise is also a commitment to success!

On-Site SEO

As mentioned earlier, On-site SEO refers to practices that aim to improve the effectiveness of a website in terms of content, structure, design, and technical implementation. The way in which these practices should be implemented is primarily determined by Google. Yes, in countries like Russia, China, and a big part of the United States, Google has lost a great share from search engines such as Yandex, Baidu, and Bing, but still, Google is the one who moves the threads.

Some of these guidelines are: Meta Title Tags, Meta Description Tags, Content Architecture, and Content and Page Structure.

iZi Media strictly follows all the guidelines and best practices by Google for complete and effective On-site SEO results for your website.

Off-Site SEO

Off-site SEO refers to the practices that we should apply not to the respective website, but externally from it, and relate primarily to how “important and reliable” a website is considered by a search engine.

For example, the number of backlinks that a site has, the popularity, and the way in which its content is shared on social media. The more popular your social media is, and the better and more present your website is on other websites, articles, and social media, the more important Google considers a website. Its traffic, and even branded references to it, can significantly affect the performance of a website in search engines.

iZi Media follows all the guidelines and best practices set by Google for the best possible Off-site SEO results.

Back-Links

Back-links are all active links that lead from one website to another. Backlinks help to achieve better search engine rankings. If part of your content, a blog post, a service, a product you sell, gets organic links from other sites, then that content will rank higher in search results.

Your main goal should be to create links to individual posts or pages other than those that lead to your homepage. One thing to be specially taken into consideration is that the rule “the more backlinks the better” DOES NOT APPLY. Google does consider backlinks important, but the “penguin” algorithm, one of Google’s most advanced crawling tools, can easily tell if your backlinks are “purchased” or generally manipulated, or whether they are from low or high-ranking websites with high or low domain rating (Google’s rating for how valuable a website is). It’s always better to have a few backlinks from famous pages with high scores than infinite links from unidentified pages.

Always guided by Google’s guidelines and best practices, iZi Media offers Backlink services at the lowest market prices on websites with High Domain Authority – High Domain Rating.

Keywords

Keywords are the search terms that determine the content of a page or article on a site. In terms of SEO, these are the words and phrases that your potential customers or visitors to your website will search for in search engines, also called “search queries”. Keywords are characterized by the content, the text of your website, the images, the texts, the videos that you have.

A valuable piece of advice we can give is that “keywords should always be the answer to the question that someone will look for in Google”. For example, on an accounting company’s website, the keywords should refer to services offered by that accountant, e.g. “Invoices, accountants for intra-Community V.A.T., accountants for small shops, good accountants for businesses”. In simple words, keywords are words that a user will “hit” in the Google search.

iZi Media Group offers services for finding the most ideal and famous keywords depending on the services and products offered.

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